About The Event

This BDC Bachelor’s Degree course is designed specifically for Automotive BDC Manager’s and Directors. During this two-day intensive training workshop students will learn operations management (including proper reporting and accountability), how to customize their CRM to optimize processes that increase customer communication, the correct way to implement video into their daily conversations and how to turn a “lead” into a true opportunity. Additionally, this course focuses on integrating the BDC and the Sales Department so that they work as one team rather than two separate entities. This BDC training class is designed to set your Dealership Business Development Center up for success both with the customer and within the dealership.

The Agenda

Operations

Recruiting & Retention

Proper Dept. Set Up (People, Process, Technology)

Reporting & Accountability

Metrics & Measurements

Integrating BDC & Sales into One Team

Best Practices

Conversion

CRM Process Customization

Lead Handling & Conversion (Source Specific)

Communication – Verbal & Non-Verbal

Introducing & Implementing Video

Best Practices

The Educators

Meet Bobbie Herron, Jennifer Briggs and Elise Kephart. Automotive industry leaders and Co-Founders of Triple Threat, a premier automotive training collaboration with an emphasis on people, process and technology. Learn more about this team on the "Learn More" tab of this event site, by visiting LinkedIn or simply - by asking.